I’ve done a number of Twitter For Authors posts, and there’s apparently something I haven’t covered, or at least not in enough detail, and that’s the retweet. When I first started using Twitter, I had no idea what kinds of things people were doing, and I’m seeing lots of folks that I connect with now who don’t understand how to properly retweet. So let’s cover that now :).
Twitter For Authors – What Is A Retweet?
Twitter’s definition of a retweet is:
A retweet is a re-posting of someone else’s Tweet. Twitter’s retweet feature helps you and others quickly share that Tweet with all of your followers.
Okay, big deal, but how do you write a tweet that you want someone to retweet you?
Twitter For Authors – How Not To Write A Retweet
Before we get into what to do, let’s talk about what not to do. It drives me crazy when someone asks me to retweet for them and then they expect me to write the tweet for them. Here’s what I mean…I get a tweet from someone asking for my help (will I retweet something for them). Sure, absolutely. I’m happy to. And I ask them to send me a tweet so I can retweet it. Then I’ll get something like this:
my book is called How To Retweet, you can find it on Amazon, it’s got tips for authors
Let’s see if I understand this right – you want me to look up your book, shorten the link (fyi – you should be using a link shortener like bitly so you can track how many times your link is being clicked), write the tweet and then send it out. I don’t think so.
Side Note: the other scenario is that you want me to just retweet what you sent me without links or your name or any pertinent information – why? What good will this possibly do in terms of marketing? And I get tweets that have even less information than this…
Twitter For Authors – Why Was That Wrong?
There are a number of reasons why you don’t want to ask someone else to write your tweet for you:
- people won’t have time to look up your book so they just won’t retweet for you
- they say what they think your book is about, not what you would say about your book
- they might not include links
- they might misspell things
- they won’t use hashtags so others can find the tweet based on keywords
- they might make the tweet too long
Remember, this is your career so make it important.
Twitter For Authors – How To Write A Retweet
You want to fashion a tweet in such a way that the person you’re asking to retweet it for you has to do nothing more than click the retweet link in Twitter. So here’s what you should include:
- the twitter handle of the person you’re asking to retweet for you (@reneepawlish) – this makes sure the tweet goes into my connect stream so I see it
- the name of your book (I like to use caps so it stands out, but this is personal preference)
- your name (so people know who you are)
- the link to your book
- some hashtags to help people find the book (#Free, #mystery, #romance, etc.)
- a thank you is nice
- a pls RT at the beginning or the end of your tweet
Obviously this isn’t set in stone, but it sure makes it easier for someone to retweet you.
Twitter For Authors – What This Tweet Looks Like
Here’s an example that I might send to someone for my book This Doesn’t Happen In The Movies:
#mystery by Renee Pawlish THIS DOESN’T HAPPEN IN THE MOVIES http://amzn.to/xnB0SX great #crime #fiction for yr #Kindle pls RT
Try to keep your tweet to under 120 characters so that everything shows up (since Twitter will add who sent the tweet). Then you send this to the person you want to have retweet it:
@joe_author #mystery by Renee Pawlish THIS DOESN’T HAPPEN IN THE MOVIES http://amzn.to/xnB0SX great #crime #fiction for yr #Kindle pls RT thx
This tweet might be a little long but you get the idea. If someone sends me something like this, it’s easy for me to just hit retweet and send it along to all my followers.
This is what works for me and it will get me (and others) to retweet you. However, it’s not the only way to do a retweet – what works for you?