Twitter For Authors – Cleaning House

indie author handbook

Success Steps For The Indie Author

In my Twitter For Authors series, I’ve covered your twitter profile, tweets, tips and more (check out Promoting Your Books for links to the posts).  So now you’re on Twitter, what do you do with all those followers?  And what about those people who don’t follow you back?  Unfortunately you sometimes have to do some cleaning house.  Here are some things I do to manage my ever-growing Twitter account.

Twitter For Authors – Why To Clean Up Your Twitter Account

I know some people who don’t care about who follows them or not, but I do and here’s why.  Like it or not, Twitter is, for most of us, part of a larger marketing plan.  I personally want to connect with readers, authors, and people with the same interests as me.  It’s not in my best interests to have people who don’t share these similarities (or are foul-mouthed, rude etc.).  But beyond that, if you don’t check your account, you are more likely to be susceptible to spam and the like.  You also need to keep your follower-following ratios in check, so you need to clean up people you, pardon the phrase, don’t care about.

Twitter For Authors – Why To Clean Up Your Twitter Account Part Two

Another reason for cleaning house is inactive users.  If you look through your account, you’ll likely find that you’re following people who haven’t been active on Twitter in months or years.  And it’s likely these people haven’t followed you back.  This is just wasted space.  Unfollow them.  This helps with the ratios as well.  I like to use Tweeter Karma (see video) and there are a number of other tools out there to help you manage your account.

Twitter For Authors – A Word Of Warning

Twitter can be funny about automation tools.  If you follow too many people in a short time frame, they will stop you (it’s been a while since this happened to me, and it was for an hour).  Twitter can also block your account if you unfollow too many people in a short time frame.  To avoid this, when I use Tweeter Karma or other tools, I will unfollow 25-50 people and then come back in an hour or two and repeat the process.

Twitter For Authors – But I Want To WRITE

Ah, so do I :).  But I also want to sell books and help other authors.  And Twitter is part of the marketing plan.  If you keep on top of Twitter, it doesn’t have to take that much time.  And I do recommend TweetAddr (affiliate), Hootsuit or other tools to help you manage your account.  And no, I don’t use TweetAddr just to get as many followers as I can.  I autotweet posts by some others, I send out messages and more.  Some of the most successful indie authors use automation tools.  I can see how it’s helped me connect with some great people (and sell some books :)).

Remember, it’s about building an effective network of people who you can support (remember, it’s good to give) and will support you.

If you’re not familiar with Twitter, I would suggest you read Twitter Advice For Writers.  It’s got some more great information about managing your account.  You can also Google how to clean up your Twitter account to find other tools.  It’s a pain, but I would recommend cleaning up your account periodically.

I’ve created a short video with a few tips that I do to help manage my account.  It’s worth watching :).

About Renée Pawlish

Award-winning author Renée Pawlish writes the bestselling horror book, Nephilim Genesis of Evil, the Reed Ferguson mystery series, short stories and non-fiction ghost stories.
This entry was posted in Indie Author Handbook, Promoting Your Books and tagged , , . Bookmark the permalink.

16 Responses to Twitter For Authors – Cleaning House

  1. Jenny says:

    Great advice. I’ve been wanting to clean up my account for awhile but haven’t done it. I needed a reminder. Thank you.

  2. Good article, Renee! I’ve always said it’s not about numbers, but about relationships. Deadwood just takes up space. Those who are active but don’t follow you just clog up your timeline – unless they are valuable resources to you. I use JustUnfollow and TwitCleaner, but they all do pretty much the same thing. Thumbs up!

  3. Caleb Pirtle says:

    Twitter accounts are like manuscripts. They are better when heavily edited.

  4. Ah-ha, you cleared up a mystery I’d forgotten about. Back when I was a tweep hatchling and eager to cushion my nest, I was following feverishly. I kept getting mysterious Twitter hold-ups. “Your twitter account may not be authorized to do this” – or something like that.
    Now that I’m a full-grown tweep and less hungry for follows I never get that message.

    On another of your points – I always marvel at people who have 7,000+ followers. How can they ever get through their morning reading?

    Thanks, Renee Valuable advice.

    • Renée Pawlish says:

      Tweep hatching, that’s funny! I have almost 8000 followers and I can’t keep up with everything – I rely on people giving me a shout-out. Social media is a lot to handle, I just keep us as I can. Thanks for your comment.

  5. Cara Bristol says:

    Good advice. I recently started cleaning up my Twitter account. I use justunfollow.com and I managed my account with TweetDeck.

    • Renée Pawlish says:

      I hear TweetDeck is good. Keeping up with all of it is a pain, but… :) Thanks for your comment.

  6. Dale Amidei says:

    I love friendorfollow.com especially since they require no Twitter account info other than your “handle”.

  7. Ren says:

    Thank you so much for this post. All of the comments on here have really helped me. I’m using one of the sites mentioned and doing a serious clean up. Thanks again :)

  8. Thank you so much. I was just working on increasing my Twitter following the hard way and deleting so I could follow back. You saved me hours of work.

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