In my Twitter For Authors series, I’ve covered your twitter profile, tweets, tips and more (check out Promoting Your Books for links to the posts). So now you’re on Twitter, what do you do with all those followers? And what about those people who don’t follow you back? Unfortunately you sometimes have to do some cleaning house. Here are some things I do to manage my ever-growing Twitter account.
Twitter For Authors – Why To Clean Up Your Twitter Account
I know some people who don’t care about who follows them or not, but I do and here’s why. Like it or not, Twitter is, for most of us, part of a larger marketing plan. I personally want to connect with readers, authors, and people with the same interests as me. It’s not in my best interests to have people who don’t share these similarities (or are foul-mouthed, rude etc.). But beyond that, if you don’t check your account, you are more likely to be susceptible to spam and the like. You also need to keep your follower-following ratios in check, so you need to clean up people you, pardon the phrase, don’t care about.
Twitter For Authors – Why To Clean Up Your Twitter Account Part Two
Another reason for cleaning house is inactive users. If you look through your account, you’ll likely find that you’re following people who haven’t been active on Twitter in months or years. And it’s likely these people haven’t followed you back. This is just wasted space. Unfollow them. This helps with the ratios as well. I like to use Tweeter Karma (see video) and there are a number of other tools out there to help you manage your account.
Twitter For Authors – A Word Of Warning
Twitter can be funny about automation tools. If you follow too many people in a short time frame, they will stop you (it’s been a while since this happened to me, and it was for an hour). Twitter can also block your account if you unfollow too many people in a short time frame. To avoid this, when I use Tweeter Karma or other tools, I will unfollow 25-50 people and then come back in an hour or two and repeat the process.
Twitter For Authors – But I Want To WRITE
Ah, so do I :). But I also want to sell books and help other authors. And Twitter is part of the marketing plan. If you keep on top of Twitter, it doesn’t have to take that much time. And I do recommend TweetAddr (affiliate), Hootsuit or other tools to help you manage your account. And no, I don’t use TweetAddr just to get as many followers as I can. I autotweet posts by some others, I send out messages and more. Some of the most successful indie authors use automation tools. I can see how it’s helped me connect with some great people (and sell some books :)).
Remember, it’s about building an effective network of people who you can support (remember, it’s good to give) and will support you.
If you’re not familiar with Twitter, I would suggest you read Twitter Advice For Writers. It’s got some more great information about managing your account. You can also Google how to clean up your Twitter account to find other tools. It’s a pain, but I would recommend cleaning up your account periodically.
I’ve created a short video with a few tips that I do to help manage my account. It’s worth watching :).