John Locke, Joe Paterno and a Contest

I was going to start my blog today and tell you all about the fantastic contest I am running until December 9th, but I just read an article about Penn State and Joe Paterno.  For those of you who don’t watch the news, the school, and Joe Paterno, are under fire because a former staffer, Jerry Sandusky, is accused of sexual abuse.  Someone has come forward, saying he saw Sandusky raping a 10-year-old boy.  This was reported to Paterno and he alerted the athletic director.  Now the rumor is that Paterno will resign at some point this year.

What Does This Have to do With John Locke?

John Locke is the first indie author to sell a million ebooks on Amazon.  In his book How I Sold 1 Million Books in 5 Months (not a very helpful book, in my opinion), he writes that he wrote a series of blog that focused on someone famous, and then he tied his writing and books into the blog.  For example, Locke wrote a blog about his mother and how she encouraged him to find a role model.   Locke read about a young Penn state coach who vowed to run a clean program and to focus on students, graduating good citizens, not just athletes.  Locke goes on to put Paterno on a pedestal, even sharing a story of meeting  Paterno.  There’s more, but you get the gist.

So What?

The whole point of the blog is about marketing.  Locke wanted to reach Penn State and Joe Paterno fans.  Fans that read his blog about Paterno might buy his (Locke’s) books.  But here’s what I’m wondering…now that Paterno and Penn State are in so much trouble: what will the impact of that blog have on Locke’s fans? Or future fans?

In the case of John Locke, I’m sure the answer is: nothing.  But for those of you who follow his advice, a word of caution.  It might be great to write a great piece about someone you love, but you might look foolish if that person is knocked from their pedestal.

On To Better Things…

I’m running a contest!  And the winner gets…drumroll…a Kindle!  Perfect for you or as a Christmas gift!  Here are the details:

  • Read and review any of my’s books (except Take Five) and let me know where the review is posted (Amazon, Smashwords, Goodreads).
  • Join my email list – you can sign up on my website.  Don’t worry, I don’t send out very many emails.

That’s it! Read a book and win a Kindle!

Contest Rules:

Reviews and email sign-up must be completed by December 9, 2011.  Previous reviews of another book do not count, sorry.

By entering you agree to participate in a fan interview that will be featured on Renée’s website, blog, and Facebook fan page.

Winner will be announced the second week of December.  The Kindle should ship in time for Christmas.

This entry was posted in Indie Author Handbook, Promoting Your Books and tagged , , , . Bookmark the permalink.

4 Responses to John Locke, Joe Paterno and a Contest

  1. zencherry says:

    Not entering your contest hon. Just wanted to let you know I gave you the Versatile Blogger Award. :D

  2. Pretty sure this will fall under the subject of “there’s no such thing as bad publicity.” This will suck more people into his blog and crafty marketers such as yourself can try to pull in a little traffic as well via posts like this.

    Hmm, by having me post a comment on here, I’m trying to be crafty too…

    • Yeah, but I still hope newbie authors that are trying to follow Locke’s advice think about my point. There is an inherent risk in what he’s recommending that I hope people think about.
      Thanks for the comment and good luck to you.

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