Indie Authors – Do You Have An Amazon Author Central Page?

indie author handbook

Indie Author Handbook

As you read that title, did you indie authors think one more thing to do?  I get that feeling sometimes…but this post (and a few more in this short series) is very important.  If you don’t have an Amazon author central page, you need one…right now.  And once you create your page, you need to make sure you keep it up-to-date (like I sometimes forget to do).  In this post, I’m going to cover some of the basics of your author central page, and then in future posts, I’ll cover some lesser-known things about Amazon author central (trust me, there’s one very important point you’ll want to know before you upload an ebook, so stay tuned)…

Indie Authors – What Is Amazon Author Central?

I’ll bet most of you have an author central page, but for those who don’t know, Amazon has provided us indie authors with a page that shows buyers all of our books, our bio and more.  One thing I find is that new authors will see an author page when they’re poking around Amazon, and they assume that Amazon creates this page.  Wrong.  You have to do this.  It’s not hard:

That’s it – once you’re logged in, you’ll see this page:

Amazon author central

Indie Authors – The Author Central Profile

There are a number of things you can do on the Amazon author central profile page.  It’s extremely important to utilize everything that Amazon is giving you.  Remember, as much as we might not like how Amazon is trying to corner the ebook market, they have still given us some great tools to help us market ourselves.  Take advantage of this.  Let’s go over what you’ll want to fill out.

Indie Authors – The Author Biography

First, fill out your author central bio.  Click on the link under Update your Author Page.  This is the place where you want to create a bio that will pull your readers in.  I’ve seen many theories on what’s best to do here, so these are just my own suggestions:

  • make your bio snappy and enticing – readers want to know something interesting about you
  • keep it short – readers don’t want to read a book about you
  • if any of your books or writing has won awards, put award-winning in the bio
  • if any of your books have been bestsellers, put bestseller in the bio (if any of your books are NYT bestsellers, note that)
  • I personally like humorous (or clever) so you might think about adding a touch of humor or cleverness, but only if it really reads as humorous or clever
  • a bit of your past history
  • links to your website and blog (Amazon won’t create the hyperlink, but it’s good to have these listed)

Indie Authors – The Blog and Twitter Links

Amazon allows you to link to your blog.  Do this.  It allows readers another avenue to discover more about you.  And Amazon will show new blog posts within 24 hours of you posting them.  This is especially good if agents are checking you out (and they do, I’ve heard them talk about looking up and tracking authors on Amazon).  Also add your Twitter account and Amazon will post your latest tweets.

Indie Authors – Events

If you have any upcoming events, you can add them to your profile page.  How cool is that?  You can write a detailed description of the event (say, a book signing), you can add the address where you’ll be, a particular book that will be featured (you get a drop-down list of all the books you’ve added to your author central account) and the time of the event.  And your readers will see this.  It’s another great way to get the word out about you and your books.

Indie Authors – Photos

You can add photos of yourself and your books (or other images).  At bare minimum, I would add a picture of yourself.  Those of you who follow my blog know that I think it’s extremely important to have a picture of yourself, even if you’re camera-shy.  Your fans want to know what you look like, not your dog, cat or whatever.  You can add more than one photo, and you can reorder them, but make sure your bio section shows a picture of you.

Indie Authors – Video

You also have the option of adding video.  This is great if you have book trailers, videos from book signings, or the like.  Remember that people are becoming more and more visual (at least when it comes to the Internet and social media), so entice them with some great videos that help sell your books.

Indie Authors – The Author Page URL

This one is cool and I’m not sure too many indie authors know about it.  Amazon lets you create a unique author url.  Mine is:

This may not be a big deal if you only have one or two books available, but if you have a lot (like I do), this url can be great.  Instead of putting urls to your individual books on email signatures and the like, you can just add your amazon author link and people are taken to a page with all your books.  Nice, huh….

That’s it for the profile section of your Amazon author central page.  Stay tuned, as we will be covering more important information in future posts…

Do you have an Amazon author central page?  Tell us what you’ve done in your profile section.

About Renée Pawlish

Award-winning author Renée Pawlish writes the bestselling horror book, Nephilim Genesis of Evil, the Reed Ferguson mystery series, short stories and non-fiction ghost stories.
This entry was posted in Indie Author Handbook, Promoting Your Books and tagged , , , . Bookmark the permalink.

14 Responses to Indie Authors – Do You Have An Amazon Author Central Page?

  1. Hi Renee!

    Have you seen any book trailers on Amazon’s author pages? I ask because I have plenty of book trailers to choose from, but my reading of the Zon’s TOS is that they are unwelcome there. (Last I checked, anyway.) Thanks! ~ Chazz

    • Renée Pawlish says:

      I haven’t looked around, but on my profile page, it says this under video:

      Share video interviews, book trailers, or book signing videos.

      The only reason I haven’t put up the one book trailer I have is that is uses the old cover and I’m not real fond of how it was done (someone did it for me).
      I guess you could try and if they challenge you, send their own rules back to them :).
      Thanks for the question….

  2. Good one! I do have an Amazon Author Central page but it desperately needed updating (which i’ve just done). Thanks for the reminder :-)

  3. Hi Renée – great post as always!
    As an author from ‘across the pond’ I have to point out that works only for Unlike Amazon KDP, Createspace etc. etc. which share information across all the Amazon worldwide sales sites, does not. You have to go to AuthorCentral for each country and set them up separately – but as you have created all the info already it does not take that long to do. Although the US market for indie books is huge by comparison to our European fledgling markets (we’re a couple of years behind in take up of digital e-readers), don’t miss the opportunities in these countries. It’s a bit of a nuisance – but I guess it does mean you can tailor your profile for each country (you could even translate your bio too if you feel adventurous). Luckily each site is identical, so even if you do not fully understand the language (I found the Japanese authorcentral completely incomprehensible!) , you can see from the English speaking sites which buttons perform which tasks and upload your bio and photos etc without to many problems. Here are the links for the Authorcentral sites that I have accessed and customised so far:





    I believe that Canada takes a feed from .com. Italy, Spain and India have not yet got author central set up so there are no profiles in these countries.

    Good luck – bon chance – viel Glück!


    • Renée Pawlish says:

      That’s a great point! Thanks for sharing all the info with us. I’ll have to get my foreign sites done!

  4. Betsy Ashton says:

    My bio includes mention of being raised by coyotes, burning my bra and tattoos. I’ve had many comments on it…

    • Renée Pawlish says:

      That’s funny! If others are commenting, you know you’ve done it right.
      Thanks for your comment.

  5. Deborah Jay says:

    What a coincidence! I just created my author central pages before checking my emails – spooky!
    I had to enquire first how to set up a page for a pseudonym, as I write fiction under a different name to my non-fiction, and found Amazon really helpful about how to do that.
    Still struggling with one point though – I want to add my blog, but it asks for the RSS feed, and I’ve no idea how to find that -seriously non-techie here!

    • Renée Pawlish says:

      Good to hear that Amazon was helpful.
      As far as the RSS feed, it depends on the type of blog (wordpress, blogger etc.) – I would Google “how to find the rss feed for {whatever your blog is} and see what comes up. Hope that helps and thanks for the comment.

      • Deborah Jay says:

        Oh I tried that (its wordpress) but the answer was still too technical for me. Guess I’ll just have to wait ’till my tech advisor gets back off honeymoon!
        Looking forward to the rest of your wisdom on Author Central :)

  6. Some other authors have “musician/band” showing up when they share their Author Central page link. Does anyone know how to change that? I can’t remember what I did/didn’t do to avoid that. Thanks for any help!

    • Renée Pawlish says:

      Hmm, that’s weird. I don’t see where to add or change something like that. I think that’s where you’d have to contact them and hope someone at Amazon knows :).
      Thanks for bringing that to our attention.

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