As I continue my series on Facebook For Authors, it’s time to discuss getting likes for your page. It may seem trivial, but this is the whole reason for your fan page. The more likes you get on your page, the more people see who you are and what you are doing (writing and selling books :)) and the more books you (hopefully) sell. It’s not something to downplay. I’ve watched some seminars with authors who have thousands of fans, and they do sell books because of their Facebook popularity and how they engage their fans.
Facebook For Authors – How To Get Likes Part One
I’ve talked about this a lot, but you want to engage your fans. And you engage them by posting about things that are interesting to them. People want to feel important, and they want to know that their opinion matters. When you’re engaging your fans, new visitors will see this and they are more likely to hit the like button.
Make your posts unique and interesting. There’s nothing wrong with posting a link about the news or something like that, but what will get people interested in your page is if you are posting about things they can’t find somewhere else. Think original.
Use videos, pictures and links. People seem to respond better to these and engage with you more than if you just write a post.
Make sure you have a Facebook like button on your website, blog, YouTube channel etc. You never know who might hit that button and then you’ve got them seeing every post you make.
Facebook For Authors – How To Get Likes Part Two
There are other ways to get likes for your page as well. I’ve found Facebook groups that share their pages, as well as LinkedIn groups. Kindleboards also has a post to share your page, and World Literary Cafe has a liking program as well. One thing to keep in mind – many people will share their fan page(s) so that they get likes, but they don’t reciprocate. Obviously, this angers those who do go out and like all the pages on the list. We all know that things come up and sometimes you can’t keep up with liking fan pages. Just take your page off the list and then no one is mad at you :).
Also, I’ve created the Indie Author Handbook group on Facebook. I haven’t done much with the group yet, but I do have a Facebook document where you can put your fan page to exchange likes. I’d love to see you there :). Click “Edit Doc” to add your page link.
I’d love to hear what ideas you have for engaging your fans :).