Facebook For Authors – Why You Need A Fan Page

indie author handbookThere’s a lot of argument among indie authors as to whether they should use Facebook or not, so I’m writing a series about Facebook.  Let me say this first: I’m not a fan of Facebook – I get weary of them changing things around just when I get used to things; I don’t care what someone had for breakfast or what they’re doing right this second; and I do wonder how long Facebook will be viable (in light of their public outing and how they earn money).  But I am a fan of selling my books and connecting with my readers.  And for these reasons I believe Facebook should be an integral part of any author’s marketing arsenal.

Facebook For Authors – Facebook Versus Twitter

It’s pretty much a given that indie authors should use Twitter for marketing and to connect with other authors.  But Twitter is on a tenuous path as much as Facebook is. Without getting too business-y on you, Twitter has been around for six years but it still hasn’t gone public, and many question its ability to generate revenue.  And, as Twitter tries to make itself worthy of going public, its clamping down on developers who create platforms on top of Twitter (read this post for more).  This may not be a good thing.  All this is to say that for every person who thinks that Facebook is going to go away in the next few years, there is just as much a likelihood that Twitter will go away at some point (Twitter’s will lose investors and thus their money if they continue on a path of not generating revenue and growth).

Facebook For Authors – Twitter’s Challenge

twitter for authorsTwitter is changing even as we speak.  Their hunt to become a viable company with revenue poses many challenges for them.  It also could pose challenges to users as well.  As the article I sited says:

With Twitter’s recent moves pointing toward media company, there is a growing concern among technologists that a trend for greater content control will compromise both innovation and Twitter’s future in favor of short-term profits.

The days of fledging start-up are gone for six-year-old Twitter, which is now a major player in the big battles shaping the future of the Internet.  With over $1 billion in investment, it has backers looking for an IPO payday – an environment that demands more than trumpeting a nifty communications protocol.

Twitter’s ad business began to take shape after the 2010 ascension of CEO Dick Costolo, who defined the company’s core business of selling ads as promoted tweets within the Twitter stream, and selling trending topics.  Twitter aims to show individual users relevant promoted tweets by deducing interests from the accounts a user follows.

Hm, selling tweets – where will this go?  And how will it affect users?  Will it bring in the revenue?

Facebook For Authors – It’s Not One Or The Other

My point with this isn’t to say one platform is better than the other.  What I advise is to use both.  Twitter is a wonderful way of connecting with people in short messages and to create interest in you and your books.  But Facebook is a great way to connect with people on a different level, and their reach is far greater than Twitter.

Facebook For Authors – Facebook Has More Audience

I know, some of you are groaning right now.  And yes, I’ve read the stats that say facebook for authorsFacebook doesn’t reach as many people as they say they do.  But guess what?  Neither does Twitter.  The stats are that Twitter has 140 million monthly users and Facebook 900 million monthly.  And Google+ has yet to show that it’s anything close to a viable force against either Twitter or Facebook (read this article for more).  Like it or not, at the present, Facebook is still king.

Facebook For Authors – Using Facebook For Marketing

One of the reasons why I personally think people don’t like using Facebook is that they don’t really understand how to use it.  I’m going to cover a bunch of things in coming posts, but let’s cover the most important thing right now.  As an author, you want to create:

A FAN PAGE

This is critical.  There are numerous reasons why you want a fan page versus a personal profile page:

  • you keep your business separate from personal
  • you can advertize with a fan page
  • you can use apps to promote yourself and your books
  • there is no limit to the number of fans you can have
  • you can promote events
  • it helps your SEO (links to other sites)
  • it has numerous apps to help you engage with your followers
  • you can track engagement with their analytics tools
  • it’s FREE
  • and more

It’s easy to create a fan page, and I’ve created videos on how to do this.  However, they are old (remember how I said I hate that Facebook changes things too often?) and I have to update them.  In coming posts I will show you the benefits of fan pages, how to create one, and how to use your fan page to effectively market yourself and your books.

I’d  love to hear your thoughts on Facebook.  I’m sure some of you will disagree with me and that’s fine.  Just be nice :) .

____________________

Remember to use #IAHB (Indie Author Handbook) on tweets that have great information for indie authors.  Thanks!

About Renée Pawlish

Award-winning author Renée Pawlish writes the bestselling horror book, Nephilim Genesis of Evil, the Reed Ferguson mystery series, short stories and non-fiction ghost stories.
This entry was posted in Indie Author Handbook and tagged , , , , . Bookmark the permalink.

16 Responses to Facebook For Authors – Why You Need A Fan Page

  1. ERMurray says:

    You’re absolutely right – Facebook is not going away any time soon and anyone not using the facility risks looking like one of those late 80s/early 90s folk who declared “I’ll never have a mobile”. be warned: you’ll only have to catch up at some point!
    (I should know – I was one of those 90s lot who had to swallow my pride & get a phone. Now, I do my banking on it!)
    Setting up a Facebook page doesn’t take very long and you can push/engage with it as much as you want. But fact of the matter is, people search within Facebook in this day & age for companies, authors, etc. Even if you don’t use it much, not having a business (fan) page could result in losing a reader or few.

    • Renée Pawlish says:

      I agree with you. The big thing is it’s free so why not utilize it. I know without a doubt I’ve sold book because of Facebook, so it’s worth it. I’ll have more on why it’s so powerful in future posts. Thanks for your comment.

  2. Caleb Pirtle says:

    I put my blogs on my my personal and business Facebook pages. But I certainly don’t work Facebook at all. Because of your advice, I will look into creating a Fan Page and see what happens. That’s why I depend on you to keep showing me the way.

    • Renée Pawlish says:

      It can’t hurt to put them there (although you risk annoying your friends), but targeting your audience with a fan page is a good idea. Stick around for more tips. And as always, I appreciate your comments and nice words.

  3. I have both a personal FB page and an author/fan page and I agree with you that it is necessary to reach a broader audience. I use my fan page for all things business from posting about my latest reviews to sale dates for my books. I love to engage with readers and have met some wonderful people this way.

    • Renée Pawlish says:

      Sounds like you know what you’re doing. I hope future posts might give you a new tip or two. Thanks for your comment.

  4. Excellent article and I’m looking forward to reading the future ones. I am one of those writers who have Twitter as well as a Facebook. I don’t know enough about leveraging either of them to really help me promote my books.

    • Renée Pawlish says:

      Thank you for commenting, and I’m glad the article was helpful. I hope you enjoy future posts and I will address leveraging both platforms.

  5. Excellent post, Renee. I’m looking forward to the upcoming posts. I have a fan page but would like to learn more about using it effectively.

  6. Thank you for wonderful tips. I was one of those who thought FB was only for young teenagers and nothing serious ever comes of it. Now I have a personal page. I still have not figured out about the Fan/Author page yet.

    • Renée Pawlish says:

      Glad the post was helpful. It’s not hard to set up a fan page – and you can come back here for more tips :) . Good luck to you and thanks for your comment.

  7. A.K.Andrew says:

    I’m looking forward to reading your whole series on this issue. I’ve fiddled with a separate facebook page , but am unsure whether I should just make a ‘page’ as an adjunct to my personal account (my personal name is different from my writers name) or to set up a totally separate facebook account as A.K.Andrew.(that name as an account is taken, so it would have to be a variation on it.) Which would you suggest ?- I’d really appreciate your advice. Many Thanks :-)

    • Renée Pawlish says:

      I would always say have a fan page as you, the author, because it keeps things separate from your personal stuff, and it’s more professional. Beyond that, you can advertize and do more with a fan page, things you can’t do with a personal page. If your name is taken, I’d try AK Andrew-author or .author, something like that. Hope that helps and thanks for your question.

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