I hope the last couple of posts on Facebook have been helpful (if you missed them, they are Facebook For Authors – Why You Need A Fan Page and Facebook For Authors – The Cover Image). Now that you have your fan page set up, it’s time to learn about some of the features of your page. As I’ve said before, Facebook is notorious for changing things around, but as of this writing, here are some things you need to know about your fan page. This post is a little short, but I’ve also created a video to show you what we’ve covered so far.
Facebook For Authors – The Admin Panel
When you first log into your page, you will see the Admin Panel. Personally I think it’s annoying that it pops up and you have to hide it, but there is good information here. You can see who has liked and commented on your page, new likes to your page, insights (more on this in a future post), messages, and promoting your page (more on this later as well). This information is valuable as you can quickly see what activity you have and if there are any messages you want or need to respond to. You can also hide this page as well.
Facebook For Authors – Page Features
Since Facebook changed in March 2012, visitors to your page now see posts that you as the page owner post on the left and posts by others on the right (it defaults to this, which is Highlights). You can change this so that people see friend activity or page posts and so on. Remember to post as the page owner and not your personal profile or your posts will show up on the right and get buried with comments from others (I learned this the hard way :)). Also, remember that you can remove posts so if someone posts something that you don’t want on your page, you can delete it (I’ve done this when someone posts a blatantly promotional post without asking my permission to do so).
Facebook For Authors – Editing Your Page
There are a lot of features you can set up in the Edit Page section. The biggest one is Update Info. Here you can change the Born date to Founded or Launched (this seems better to me as an author), and there are a few other options to choose from. This is also where you want to let yourself shine! Tell people about yourself and what you write about: make it interesting and fun, but tell them about your books, too. I put in that I love Elvis, Dwight Yoakam, and Sheryl Crow. I collect sports memorabilia, too. These things make me unique, and someone might think it’s funny or interesting, but here’s the key: it may help them remember me, or think she sounds interesting, I wonder what her books are like…
It’s also important to remember not to put in your full address and only use contact information that you are okay with the public having (you’d be surprised how many people do this). For instance, my email on Facebook is email@example.com, not my personal email. I don’t recommend putting up a phone number either. If you’ve won awards, put them here.
Facebook For Authors – A Review
- the importance of your cover photo
- to fill out the Description in your cover photo
- to keep consistent with your brand
- to fill out the About section and include links to your author website
- to make your page unique to you so that readers will remember you and your books
In the next few posts we’ll talk about the Highlights feature, the Timeline, Apps, and more. In the meantime, watch this video on what we’ve covered so far.
I would love to know how you’re doing with your page or if you have any tips for the rest of us. Please share!