Blog Basics Continued – The Best Tip I’ve Heard

Okay, this Blog Basics Continued tip may not be the all-time best tip that I’ve ever heard, indie author handbookbut gosh-darnit, it’s right up there with the best.  Read on…

Blog Basics – What Gets You Found

We can talk all day about Triberr, Twitter, Facebook and so on as means to get people to your blog, but the absolute best way to get traffic to your blog is to rank highly in Google searches.  What this means is that if someone searches on baby buggies, and you have a blog that focuses on baby buggies (or baby stuff), if you’ve done the right things with your blog (like keyword rich blog posts), your blog will show up on page one of Google when someone searches on baby buggies.  This is the holy grail because most people won’t go more than a page or two into a Google search before they quit.

Blog Basics – The Importance of Content

Before I get to my tip, I want to discuss content.  Have you heard the expression content is king?  From a Google (and Yahoo and Bing) standpoint, how much content (and the relevance of your content related to your keywords – visit Guerilla Online Marketing For Authors for keyword tips) is what gets your blog noticed (back links are also critical, and other SEO tips and tricks do help – visit Blog Basics for Indie Authors on the Promoting Your Books page for more posts on SEO).  This means a blog with a thousand posts is going to rank more highly than a blog with two posts (unless you’re talking in terms of very specific keywords like someone searching on your name – of course your blog will show up right on page one of Google).  The more content you have on your blog, the better.  Google has spiders that constantly search (crawl) through web content, looking for new information.

Blog Basics – The Importance of Content Part II

Okay, but it can be freakin’ tiring trying to write a lot of content, keeping a blog fresh and new in Google’s eyes.  Trust me, I know.  If you can, it’s great to blog at least a few times a week.  Some people suggest blogging once a day.  The pros are this is great for your SEO, but you might risk alienating people who don’t have the time to read your posts every day.  If your content is stellar, you decrease this risk (man, Renée’s content is so great I can’t wait to read the next post :)).  But back to that point of it takes so much time.  This is where the great tip comes in…

Blog Basics – Changing Content

The great tip I heard (I have to admit – like a dummy I’d forgotten it and was reminded again by a guerrilla marketing guru) is that you can change existing posts just slightly, and Google will read this as new content.  You can literally just change a period to an exclamation point and this is saved with a new date and Google thinks it’s new.  How cool is that?  A better way would be to go back and add some links to your posts, linking to new content you’ve added.  Or add links to new books you’ve published.  By doing this, Google sees your blog as new and fresh, and it will help get you to rank higher.

Awesome tip, right?  Now go do it :).

About Renée Pawlish

Award-winning author Renée Pawlish writes the bestselling horror book, Nephilim Genesis of Evil, the Reed Ferguson mystery series, short stories and non-fiction ghost stories.
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14 Responses to Blog Basics Continued – The Best Tip I’ve Heard

  1. Alana Woods says:

    Renee, you’re right. That Changing Content tip IS awesome. Thanks.

  2. Melissa Cleaver says:

    Great tip Renee! I’m off to freshen up some otherwise dusty posts…

  3. Susan says:

    Oooh … thanks for the tip about editing posts to make them more current. Very good info!

  4. A great tip and article, Renee! Thanks for sharing.

  5. Caleb Pirtle says:

    I used to think that I lived within the content of my books. Now I live within the content of my blogs, and my world changes every day. You have provided good stuff as always.

  6. Great tips. Thanks. It’s so difficult to find time to post, and so helpful when fellow writers like you do the find the time to share your insights with us.

  7. Awesome tip! Glad I landed on this post as I just set my blog up and am ready to post content. This will come in handy for me when I have some posts built up! Thanks for the awesome tip! Retweeting this out

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