Blog Basics – What Gets You Found
We can talk all day about Triberr, Twitter, Facebook and so on as means to get people to your blog, but the absolute best way to get traffic to your blog is to rank highly in Google searches. What this means is that if someone searches on baby buggies, and you have a blog that focuses on baby buggies (or baby stuff), if you’ve done the right things with your blog (like keyword rich blog posts), your blog will show up on page one of Google when someone searches on baby buggies. This is the holy grail because most people won’t go more than a page or two into a Google search before they quit.
Blog Basics – The Importance of Content
Before I get to my tip, I want to discuss content. Have you heard the expression content is king? From a Google (and Yahoo and Bing) standpoint, how much content (and the relevance of your content related to your keywords – visit Guerilla Online Marketing For Authors for keyword tips) is what gets your blog noticed (back links are also critical, and other SEO tips and tricks do help – visit Blog Basics for Indie Authors on the Promoting Your Books page for more posts on SEO). This means a blog with a thousand posts is going to rank more highly than a blog with two posts (unless you’re talking in terms of very specific keywords like someone searching on your name – of course your blog will show up right on page one of Google). The more content you have on your blog, the better. Google has spiders that constantly search (crawl) through web content, looking for new information.
Blog Basics – The Importance of Content Part II
Okay, but it can be freakin’ tiring trying to write a lot of content, keeping a blog fresh and new in Google’s eyes. Trust me, I know. If you can, it’s great to blog at least a few times a week. Some people suggest blogging once a day. The pros are this is great for your SEO, but you might risk alienating people who don’t have the time to read your posts every day. If your content is stellar, you decrease this risk (man, Renée’s content is so great I can’t wait to read the next post :)). But back to that point of it takes so much time. This is where the great tip comes in…
Blog Basics – Changing Content
The great tip I heard (I have to admit – like a dummy I’d forgotten it and was reminded again by a guerrilla marketing guru) is that you can change existing posts just slightly, and Google will read this as new content. You can literally just change a period to an exclamation point and this is saved with a new date and Google thinks it’s new. How cool is that? A better way would be to go back and add some links to your posts, linking to new content you’ve added. Or add links to new books you’ve published. By doing this, Google sees your blog as new and fresh, and it will help get you to rank higher.
Awesome tip, right? Now go do it :).