It’s been a while since I’ve been able to continue my Facebook For Authors series, but now we are moving forward into some territory that can be intimidating but also a lot of fun. Now that you have your page set up and you’re posting regularly (see my last post, Continuing Facebook For Authors – Posting Guidelines), it’s time to make you fan page stand out even more and to engage your fans. One way to do this is by using applications.
Facebook For Authors – Why Use Applications?
The most important reason for using applications is to increase your fan engagement. Every time you post on your page, the goal is to get people to either comment or hit the like button. But it can be difficult to get people to this. Many applications are designed to creatively get your fans involved.
Facebook apps can make your page more interesting and exciting. Some apps can also help you to make your books more visible and to help you sell your books, but in a subtle (not in-your-face) way.
Facebook For Authors – How To Use Applications
Before Facebook’s latest redesign, apps were easier to use and were more powerful. You used to see the apps on the left side of the page, but now they are below the cover image, and you only see the first four apps. This means that unless your visitor scrolls through the apps, they will miss things. Also, the first app is (by default) the photos app. It’s important to make sure that you have your most important apps visible (i.e. contests, promotions, coupons, sign-ups and so on). Watch the video for how to edit and import custom apps.
Facebook For Authors – What Are Some Good Applications?
This is a tough question to answer. There are a ton of apps available, and because Facebook changes things with frequency, it seems that a lot of apps that were once great aren’t so much anymore (say goodbye to the great landing page that I had before the March Facebook changes :(). Also, some apps do cost money, so keep that in mind. The big thing you want to keep in mind is that you want to highlight yourself as an author, and if you are running any contests or promotions, you want your visitors to see that. Here are some apps that (at this time) might be good for your page:
- ZoomFrame - allows you to import your website, Amazon author page or other pages (it allows three pages for free)
- Goodreads – imports your books from Goodreads
- Pinterest – here is a great post about some Pinterest apps for Facebook
- NetworkedBlogs – imports your blog posts to your page (I have had trouble with this app but I still like having the NetworkedBlogs on my own blog and connecting with people through it)
- YouTube For Pages – this is one I need to install – it will integrate your YouTube videos with Facebook
- Contest Apps – I haven’t used any personally, but I know people who like Rafflecopter
- Likes – if you have a lot of likes, you might have a likes apps to show the count (it can inspire others to like your page)
- Events – if you participate in events, you can use this app to let people know your schedule
- videos – if you don’t want to integrate with YouTube, there are apps that allow you to upload videos – videos are a great way to engage your fans
- quizzes – I haven’t used any quiz apps but they are also a great way to engage your fans
There are so many apps to choose from, and so little time…I recommend searching the Internet to see what’s available and then you can decide what’s right for your fan page. A note on ZoomFrame – this app can be nice as it allows your visitors to access where you sell your books (i.e. your Amazon author page) right from Facebook. Facebook users (so I’m told) don’t want to leave Facebook so this is a way to allow them to access your books, but essentially stay on Facebook.
Here’s a short video showing you how to work with apps and how to install apps.
I hope this post has been helpful. I’d love to hear what apps you are using :).